Luxury Saree Atelier
What Is Handloom Mark? Complete Saree Buyer Guide
The Handloom Mark scheme was launched by the Government of India in 2006 to provide a collective identity to handwoven products and help buyers ascertain genuine handwoven products.
For shoppers buying a handloom saree, understanding recognized identification can provide more useful information than relying only on marketing language.
A Handloom Mark should not be treated as a universal quality score. It relates to the handwoven identity of the product, while quality also depends on material, weaving, finishing and craftsmanship.
Check fabric composition, saree measurements, border and pallu construction, zari, seller information and care instructions.
These are different concepts. A GI identifies products associated with a geographical origin and defined characteristics, while Handloom Mark relates to identifying handwoven products.
Ask the seller for appropriate product information if the saree is being marketed specifically as handloom.
The Handloom Mark is useful knowledge for anyone buying Indian handloom sarees, but it should be considered alongside the full product description.
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